Director of Category Marketing - Golf

Job Description

*This role is fully remote, requiring monthly travel to our corporate office in Pittsburgh, PA*

The Director of Category Marketing – Golf produces and communicates an aligned marketing strategy in partnership with Merchandising, eCommerce and Visual, translating athlete/market insights and merchandising strategy into go-to-market strategies that influence the golf athlete. 

Go-to-Market Strategy:

• Define marketing initiatives based on the impact to strategic marketing planning objectives and strategies
• Oversee the development and strategic direction for all seasonal and cross-category campaigns
• Lead the development and implementation of the annual Marketing calendar across all channels and all departments throughout the organization
• Drive media and communication plans through knowledge of consumer, consumer behavior, and meaningful data insights to develop customized consumer target segments
• Oversee the Marketing integration of each Merchandising category to ensure consistent and effective messaging is produced and delivered across all internal channels and ultimately to customers

Ensure Operational Excellence:

• Synthesizes business initiatives, consumer insights and last year results to write the business brief and establish the strategic direction for category campaigns.
• Manage campaign workflow, quality and service levels for all channel deliverables; ensuring alignment with corporate objectives and marketing strategy
• Closely collaborate, and serve as the primary contact for, the external creative agency working on category campaigns (if applicable)
• Responsible for planning and executing annual financial plan including oversight for all financial documents to ensure compliance with all accounting rules and regulations

Innovation and Analysis:

• Lead the development of testing programs to analyze the effectiveness of ads/campaigns with the goal of applying those learnings to future strategies
• Capture key digital marketing metrics for campaigns and analyze trends to optimize performance of future campaigns
• Partner with the Marketing Analytics/Research group to develop strategic plans based on customer trends, research, insights and past results

Developing Talent and Teammate Engagement:

• Manage execution responsibilities and workload of direct/indirect reports (teams of 4-6) to achieve department deliverables on time and with quality.

Drive Multi-Channel Effectiveness:

• Collaborate with E-Commerce, In-store Environment/Visual, Marketing and Creative teams to integrate seasonal and campaign messages in all consumer touchpoints
• Collaborate with Vendor partners to ensure initiatives align with the overall DICK’S Sporting Goods plan while maximizing our vendors' financial contributions

Qualifications:

• Bachelor’s degree in Marketing, Advertising or Business
• 7-10 years of experience in marketing planning or financial planning
• Experience with marketing analytics, automation and CRM systems.
• Demonstrated ability to manage creative development process and manage large complex projects in a fast-paced environment.
• Solid understanding of analytical and research data relevant to designing strategies and communications
• Expert knowledge of direct and digital/interactive marketing discipline
• The ability to travel monthly into our corporate office in Pittsburgh, PA